St. Paul mayor Chris Coleman is not running for re-election (instead, he’s going to run for governor) so people are starting to announce that they’re running to replace him. I am paying at least a little bit of attention because for one thing, although the election isn’t until next November, the St. Paul DFL caucuses are in April and the St. Paul City Convention is in June, and if I’m a delegate to the city convention I could help decide who (if anyone) gets the DFL endorsement.
I’ll note that the DFL has a lists of people who were delegates to conventions in the past, and during the race for State Rep four years ago, the people interested in the soon-to-be-open seat used this list to contact people who’d been delegates in the past to ask for their support. I got letters, phone calls, and personal visits. A legislative district is pretty small, and it’s harder to do that when you’re running for mayor, but still, much more achievable than individually contacting every individual resident of the city.
You can also buy a broader e-mail list and start e-mailing people, and if you do that, here is the free advice I promised up top: start by introducing yourself. Tell me who you are, what you stand for, what your experience is, and why you deserve my support.
This honestly seems pretty obvious.
And yet, the first contact I got from one candidate looked like this:
I hope this note finds you and your family well this holiday season!
As the year comes to a close, my campaign to be Saint Paul’s next mayor is really starting to heat up. Just a couple of weeks ago Mayor Coleman announced he is not running for reelection; he’s been a strong leader for our city and I look forward to building on his work.
I’m ready to lead our city, building on our growth and progress while making sure that every family in every Saint Paul community grows and prospers along with it.
And that means I need your help at our year-end deadline. We’re building a strong campaign, but we need the resources to keep growing and win. Please contribute today and help me become Saint Paul’s next mayor!
There is a lot at stake, and Saint Paul is at a turning point. Our next mayor will shape our city for decades to come. I am committed to making sure Saint Paul is a city that serves everyone.
Your help today is critical. At our year-end deadline we’ll report how much we’ve raised, and we need to show our campaign’s strength and viability. Will you help before 2016 ends by making a contribution today?
I’m looking forward to working with you in the coming year and beyond to make our city stronger, more prosperous, and more welcoming than ever.
“I look forward to building on (Chris Coleman’s) work; I’m ready to lead our city” is not a useful introduction. “I need your help at our year-end deadline” is what you say to someone you already know is a supporter, not a person for whom this is your first attempt at contact. At this stage, you should be telling me who you are and what your experience is, not hitting me up for money. You should be inviting me to your meet-and-greet, not your fundraiser.
Someone named Chris Kluthe (his campaign chair? I don’t know, as he doesn’t introduce himself either) followed up later the same day with:
Naomi – I wanted to be sure you saw Melvin’s email. With our deadline less than 72 hours away, it’s critical that we end the year strong. Please, click here now to chip in and help make Melvin our next mayor!
Is Melvin Carter III awesome? He might be awesome, I have no idea. Having looked him up, he’s apparently a former Council Rep for Ward 1 and quit midway through his second term to work for the Department of Education. He started running a year ago (because he guessed that Chris Coleman wouldn’t run again). He would be St. Paul’s first black mayor.
I got fundraising e-mails from Melvin Carter or Chris Kluthe on December 29th (twice), December 30th, December 31st (twice), and January 2nd. On the 30th I e-mailed a reply to the “it’s critical that we hit our goal before this deadline” message with, “Who even are you? Nonstop nagging me for donations is not how you introduce yourself to possible supporters!” to see if anyone would reply to me in a more personal way. Nope!
It’s maybe a little early to say that he’s lost my vote, because … maybe he’s awesome? But I find it obnoxious to be hit me up for money, six times in ten days, via a mailing list I did not sign up for, from someone I’d never heard of before he started asking me for money. (Should I have heard of him? Maybe? But remember, I only moved to St. Paul in 2012, and he quit his council job in 2013, and at that point I was still trying to remember the name of the rep from my own ward, let alone anyone else’s.)
I probably ought to unsubscribe from his e-list, but at this point I’m honestly curious how many times his campaign is going to ask me for money before reaching out to tell me anything about him.
Also, hey, if you live in either Minneapolis or St. Paul, both mayoral races are shaping up to be pretty interesting. Chris Coleman is not running again, and Betsy Hodges has a bunch of serious candidates running against her. You can go to your local caucus and become a delegate to your City Convention and help decide who gets the DFL endorsement! (Or, as has happened at many such conventions, help block the person you don’t like from getting the DFL endorsement! It’s exciting either way.)